.... and then there's the Garment Business.
After 12+ years in this industry, I really shouldn't be surprised by the never-ending games of snakes and ladders that commence on the day to day. That said, the last few months have been nothing shy of shocking. As many of you read in my last blog post, A Loveletter to #TEAMWERKSHOP, I have had a bit of bad luck trying to get a steady stream of inventory flowing into the webshop. At the time I wrote that post, I had a partnership pending with a phenomenal production facility and everything was on it's way to becoming rainbows and unicorns.
Unfortunately, I am sorry to have to let everyone know that the partnership has fallen through. In short, the owner of the factory and I just weren't able to find common ground to build the business on. And while I wish I could continue working with them, I've now found myself back @ square one and I am looking for new avenues to bring the sexy stretchy magic to you. (don't worry ... I've already got some dope prospects in the werks!)
So what does this mean ?
And thats not all ... I've got some bad-news-turned-good-news to share :
While hunting for a printer to replace the guys I wrote about in my last post (back to the Loveletter), I decided to test a printing facility here in LA that initially looked to be aces. Unfortunately, Eagle Rock WERKSHOP® turned out to be a bit too complicated for them and they accidentally misprinted about 80% of the PALMS and AQUA leggings that were set to be released with the Dominican Theme (oof!) The misprints are SUPER slight (check the pic below for deets) and the overall fabric/sewing quality is still turbo amazeballs, so I have decided to turn lemons into lemonade by offering these leggings up for a virtual sample sale as well as sponsoring a series amazing giveaways and challenges ! (woot!!)
The sample sale will be @ 9am PST on Monday, September 15th and all of the giveaways/challenges will start immediately. Be sure to follow @werkshop on the insta and play along for your chance to win. It's the least I could do to THANK YOU ALL for supporting me through this topsy turvy time in my life.
One day, when all of this is a distant memory, I will write a biography to share all of the insane dramarama with you. Tentative title : '#TEAMWERKSHOPFOREVERRRRRR : The Ridiculous Tale One Hard-Working Girl with an iPhone Who Refused to Take No For an Answer. Grrrrrrr.' ... It's already looking to become a comedy, hahaa. ;)
(above you can see @fitqueenirene, @etheyogi and @noctemflos in the "misprinted" PALMS and AQUA leggings from the Dominican Theme. they just look a teeny bit faded compared to the original sneak that I posted on insta a few weeks back ... me thinkith that this has potential to be the best sample sale in the history of e-v-e-r ! Who's stoked !? Let me know by dropping a comment below)
I wanted to reach out to all of you, my AMAZING posse of bendy babes, to let you know about a recent chain of events that have occurred here in the land of rocking eagles.
As many of you know, there have been delays in my getting inventory on the webshop. Being out-of-stock for so long is turbo lamesauce and I felt that you all deserved a proper explanation.
My sublimation printer (whom I have been working with for over a year) had recently approved a large production order for me. As soon as I cut the fabric, they unforeseeably informed me that they would no longer do any more work for Eagle Rock WERKSHOP™. This, of course, was devastating as I was relying on them for my next three months of webshop inventory. Soon after, I came to find out that they had been secretly, and duplicitously, working on their own line of leggings the whole time that they were doing work for me. They had led me to believe that they would do my production so that they could simultaneously launch their own brand ... knowing full-well that I would be out of stock and unable to compete with them. They have copied my pattern/fit, are using eerily similar product descriptions, replicated my webshop design, and now they have started reaching out to all of you on instagram in a shameless marketing ploy. And while imitation is the sincerest form of flattery, what they have done is simply unethical and wrong. I could absolutely sue them for unfair competition leveraging, but it would hardly be worth it ... the last thing I would want to do is subject myself to all that negative energy. I prefer to take the higher route.
In the midst of all of this, I close my eyes and fill my heart with light and positivity. My amazing friend Dawn (@monkeymix) chanted this mantra the other night during a yoga class that she taught and it was exactly what I needed to hear at the exact moment that I needed to hear it :
I am reminded that Eagle Rock WERKSHOP™ is more than just a brand. It is the foundation of something much greater. #TEAMWERKSHOP is a family; WE ARE A FAMILY. We practice together. We laugh together. We cry together. We support each other. We inspire each other. We take small breaks throughout the day to connect with each other from around the world. We are beautiful. Also, you can be sure that every single "like" and/or comment you receive from @werkshop is 100% genuine and filled with my sincere gratitude.
That said, I hope that you stand by me over these next few weeks as my stock remains idle and I restructure my business. I am incredibly proud and excited to announce that I am now partnering with a phenomenal production facility here in Los Angeles that specializes solely in the highest quality activewear. Not only do they share my philosophy and pride themselves on being a place of integrity, but they have also been in business for 35 years! Together, we are planning very big things for the future of Eagle Rock WERKSHOP™. I can promise you, without a doubt, that once our new studio is fully operational, #TEAMWERKSHOP will be unstoppable!
In short, I see this temporary setback as nothing more than an opportunity to connect with you, my virtual family. While (this brand that shall remain nameless) thought that they could steal you away from me, I say we let them bring us closer together ... I would love for you to reach out and share your story with me; tell me what you love about Eagle Rock WERKSHOP™. Tell me what you think I could do better. Let me know what you'd like to see from me in the future ... or, if you'd like, just drop a note to email@example.com (or below) and say hello. You are both the reason that I am able to do what I do and the reason that I do it ... without you, there would be no TEAM in #TEAMWERKSHOP. I will never forget that.
So, a few months ago, I asked @fitqueenirene if she would be interested in doing a special collaboration with me. Within 2 days, she nominated the "JUNGLE" theme and the rest, as they say, is history. (You can read more about Irene by clicking here).
Here is a partial sneak at the official JUNGLE lookbook featuring @etheyogi, @silver_cloudss and @noctemflos. Shot by @corinamariephoto. Hair and Makeup by @lamakeupandrew
be sure to follow @werkshop on instagram for for more pics ! ;) xo - T
So as many of you may know, Eagle Rock WERKSHOP recently completed a successful kickstarter campaign and I am in the middle of fulfilling all of the rewards for the people who pledged to the project. Everything is running smoothly over here and I am on queue to ship all of the pre-orders by March 24. Once I ship everything and know what I have on hand, I will be posting all of the left over inventory from the first production here on the webshop and it will be available on a first come, first serve basis.
The next round of production is on queue ... but the magic takes time to complete ... so once the first round sells out, the next lot won't be available until the middle/end of April. If there is something particular that you've had your eye on, be sure to snag it while you can ! =) Best thing to do is join the newsletter/mailing list for updates .. I'll be giving a 48-72 hour heads up before posting inventory ! eep ! so exciting ! thanks a million and MUCH love. xo - Chriztina Marie
LOOKBOOK Featuring KayKay Blaisdell of Sugar and Spice Official
PORTFOLIO OF MOVEMENT Featuring yoga ambassador Erica Majtenyi and dance ambassador Taylor Swantek.